a series of print ads, Images, and brand videos

for a McDavid during a Multipurpose Project

“My agency was taking our client, MCDAVID, through the process of rebranding and Joel showed us how to add video into the project without losing quality or quantity. I've worked with Joel in the past so I knew his style would be perfect in capturing the spirit, intensity and actions of a wide variety of sports. In building MCDAVID's library of brand photography, I knew Joel would be easy to work with, his production experience was rock-solid and that he would do everything it took to get THE SHOT (you know he got the shot when he yells out his awesome "Woo-whooo!!").

MY AGENCY AND THE CLIENT COULDN'T BE HAPPIER.” Derek Sussner of Sussner Design Company.

Three states and two weeks later, MCDAVID had their images and videos for rebranding.